Our take: The cruise industry is experiencing a bit of a renaissance, thanks in part to discerning travelers. According to industry associations CLIA and FCCA, 27.2 million passengers will set sail this year, a 10 percent increase over 2016, with 50 new ships to come online by 2025. Expect more transformational cruising options (extreme destinations, river cruises, and voluntourism) for the ultimate maritime experience.
Celebrity Edge from Royal Caribbean: With a star design team that includes Paris-based Jouin Manku and London’s Kelly Hoppen, Royal Caribbean’s Celebrity Edge “is a sophisticated machine,” explains Gray Shealy, global hospitality executive of design, innovation, and guest experience. “It’s more of a destination than the actual destination.” Hoppen’s luxe staterooms emphasize a closer connection to the sea, while her Retreat Lounge is light and airy. Meanwhile, Jouin Manku’s elegant Grand Plaza is centered around a dramatic, triple-height chandelier.
Virgin Voyages: When the adult-only Scarlet Lady debuts in 2020, it will flaunt upscale amenities (workout facilities include a running track), the brand’s hallmark “rebellious luxe” aesthetic, and 20-plus F&B options (curated by AvroKO Hospitality Group), among them a food hall in place of the standard buffet. Virgin turned to respected design firms to curate distinct, playful spaces, like Mexican restaurant Pink Agave, replete with a sumptuous design from Tom Dixon starting with a light-clad entry tunnel, and the signature nightclub Manor crafted by New York-based Roman and Williams, which nods to Studio 54 with emerald and aubergine tones. Amsterdam studio Concrete, London’s Softroom, and global firm HKS will also helm a series of spaces on the ship. Says Dee Cooper, senior vice president of design and customer experience for Virgin Voyages: “Once you’re on vacation with us, you’re part of the party.”