Starwood Capital Group has announced the launch of its new upscale, extended stay brand Uptown Suites. The concept, spearheaded by Starwood’s founder and CEO Barry Sternlicht, will be managed by InTown Suites, which oversees 188 extended stay properties and 24,000 guestrooms across 22 states. The first property debuted in Concord, North Carolina.
Suites feature fully equipped kitchens, modern glass cooktops, quartz countertops, and modern bathrooms. A grab-and-go venue, fitness center, laundry room, and meeting space are also housed onsite.
“We are thrilled to launch Uptown Suites as we deepen and expand our commitment to provide an extended stay experience for our guests that has all the comforts of home,” says InTown Suites CEO Jonathan Pertchik. “Demand for value-oriented extended stay lodging continues to rise and guests are increasingly seeking a hospitality experience that is pedestrian friendly and walkable, with high-quality amenities and warm customer service.”
More than 10 Uptown Suites properties are scheduled to open by 2019 in Colorado, Florida, Tennessee, Texas, Virginia, and more.