Formerly the Hyatt Times Square, the 487-room property has rebranded as the Hyatt Centric Times Square New York. The hotel is infused with the brand’s Millennial-focused and thoughtfully designed philosophy.
The 54-story property offers unique collaborations with concepts such as the underground artisan restaurant and retail marketplace TurnStyle and the design-oriented retail space Bene Rialto. Spacious guestrooms consist of floor-to-ceiling windows that overlook the city.
The hotel will welcome a new F&B concept in the lobby in early 2017, while the rooftop lounge Bar 54 will see some design improvements, as well. The Marilyn Monroe Spa is also housed onsite.
The hotel’s full experience will be introduced in the first quarter of 2017.