Hard Rock International has announced the reacquisition of its hotel and casino rights in the western U.S. and several key international markets. The acquisition has united the brand’s global territory under one banner and positions it for the development and management of Hard Rock Casinos and Hotel-Casinos in the western U.S. and Canada in addition to Australia, Brazil, Israel, and Venezuela.
The rights had been separated from the Hard Rock portfolio for more than three decades. The brand has also assumed the agreements for four existing Hard Rock properties in Vancouver, Lake Tahoe, Tulsa, and Sioux City, Iowa.
The growing portfolio now includes 23 hotels and resorts as well as more than 160 Hard Rock Cafés across more than 70 countries.