PKF Consulting USA, PKF Hospitality Research and PKF Consulting now operate as CBRE Hotels, a specialized advisory group within Los Angeles-based CBRE Group.
CBRE Hotels provides brokerage, valuation, consulting, research, and capital markets services to companies in the hotel sector. Services include development consulting, operator selection, real estate appraisals, impact studies, and econometric forecasting.
“The move is strategically sound, combining CBRE’s extensive service offerings with PKF’s strong position in the industry,” says Kevin Mallory, senior managing director and global head of CBRE Hotels.
Adds R. Mark Woodworth, senior managing director and head of CBRE Hotels’ Americas research: “The integration of PKF Hospitality Research into CBRE’s research platform, and the resulting direct link to CBRE econometric advisors, enables us to deliver a broader and deeper range of thought leadership to the lodging industry.”