A new brand of small lifestyle properties called the SUU Hotels has made its debut in Turkey with the SUU Türkbükü. Designed and inspired by Xantos Francesco Corleone, a European who has spent his life traveling the world’s most exclusive hotels and resorts, the brand boasts sleek, all-white décor and focuses on exquisite service, from poolside butlers to yoga programs to personal chefs. "We want to offer first-class services and amenities to guests seeking a holistic experience in a modern yet comfortable atmosphere," says Teresa Alfonso, vice president of the SUU. "Our guests should leave our hotels feeling rejuvenated and refreshed, having achieved an absolute feeling of purity and balance."

The brand's next hotel, the SUU Manuel Antonio, opens in August in Costa Rica. Plans also call for locations in Asia, Marrakesh, Mikonos, Riviera Maya, Ibiza, Majorca, St. Barts, and Tunisia.