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Wow Factor

Dec 4, 2008

W Hotels is celebrating its 10-year anniversary with the $40 million renovation of the brand's first property, W New York. BBG-BBGM's New York City location refurbished the iconic hotel's 668 guestrooms to include beds wrapped in warm zebrawood, custom-designed headboards that feature backlit photos hinting at the silhouette of the human body, and a wooden desk topped by a pivoting glass pane. In the bathrooms, clear glass panels replace shower curtains, while smoky amethyst wallcoverings textured with deep horizontal grooves add a sense of chic spaciousness.

The duplex Wow suites live up to their name with double-height ceilings; a second-story loft bedroom; dark hardwood floors; abstract bronze coffee tables; hanging pendant lamps inspired by Indian water vessels; and custom-designed, backlit acrylic panels that sport abstract tree forms from Farmboy Fine Arts.For the large wraparound outdoor terraces, BBG-BBGM blurred the distinction between inside and outside by using teak flooring, oversized daybeds, solid raw cedar cocoon chairs, teak-framed sectionals, and a pool table.

www.bbg-bbgm.com, www.starwoodhotels.com/whotels/property/overview/index.html?propertyID=97502

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