Hospitality Design Magazine Hotel Bedroom Decor Hospitality Design Marketing Opportunities Hospitality Design Licensing Opportunities Hotel Industry News Hotel Industry Trends
Hospitality Design
hdexpo hdboutique hdsummit
This Site Web | Advanced Search
Hospitality Design Home Hotel Industry News Green Hotel Design Hotel Furniture and Products Hotel Design Projects Hotel Interior Design Events Photo Gallery buyers' guide mnspace mnspace
Projects
Save | Email | Print | Most Popular | Reprints | RSS

Roughing It

Sept 22, 2009

rough luxe red bedroom
By Charlotte Murphy
Photography by Marcus Peel


The concept for Rough Luxe, a small boutique hotel in a London townhouse, came about through discussions between local designer/architect Rabih Hage and the owner on what "luxury" really means. "There is nothing luxury about something that is mass market; luxury is about appreciating the provenance of an item and its unique qualities," says Hage. "[We] decided to integrate this idea of luxury into the hotel and created the concept; rough and luxe at the same time. Rough as the area of London is a little bit rough and luxe for everything added to the interior."

rough luxe headboard
In the initial stages of building, the designers made a fundamental discovery. "We started taking the wallpaper off and found there were numerous layers including handpainted paper from the 1920s with several coats of paint on top. It was like urban archaeology and I became fascinated by the layers and their history; and then the revelation came that I could leave the layers as a history of previous generations," says Hage. "The fact that the walls all have a distressed look, because that was what we were able to salvage, is even better because it gives a unique look to the project and echoes the idea of blending rough with luxe."

rough luxe library
Hage believes there is something quintessentially English about layering styles and periods and everything that was added, in terms of furnishing or decoration, is deliberately modern (with the exception of some vintage pieces of crockery sourced from the Savoy). As such, original artwork by Susan Shup adorns the walls, accompanied by the playful portrait photography of Jonathan Root and design-art pieces by Karen Ryan. (Hage has a long-standing relationship with many artists like Shup and Ryan who have exhibited at his London gallery over the years.) The work of architectural photographer Massimo Listri has been blown up to dramatic effect creating trompe l'oeil wall murals, which bring the contrasting perspective of grand Italian palazzos and the feeling of luxury to the little Georgian townhouse.

rough luxe bath
"It would be false to pretend the rooms are large when they are not so I worked on depth and a feeling of space using photography," he says. "[Listri's photos are] another example of the use of contrast in the design of the hotel; using the contrast of the compact volume of the rooms with the depth of this architectural photography."

Rough Luxe hotel, London
Owner: Rough Luxe Hotel Ltd
Architecture Firm/Interior Design Firm/Purchasing Firm/Lighting: Rabih Hage, London
Graphics: Marnich.com
Beds: Rabih Hage
Fabric: Donghia

Breakfast Room
Dining table: Rabih Hage
Window blinds fabric: Sahco

Bedroom
Cushion fabric: Etro
Bed fabric: Gaston y Daniela and Abbott and Boyd

Lobby
Carpet: Beiriz Portugal
Black chair: Caret Ryan
Armchairs: Rabih Hage

Save | Email | Print | Most Popular | Reprints | RSS

Interior Design Magazine



 
hdtalks: the interviews

Jeffrey Beers talks with HD editor in chief Michael Adams about his early years as a designer, the influence of his mentor I.M. Pei, his love for hospitality, the many changes in the industry he’s witnessed over the past three decades, and the challenge and satisfactions of working with such legendary figures as Daniel Boulud, Sol Kerzner, and Wing Chao. Click here to play

MORE  

Produced by: Nielsen Business Media, a part of the Nielsen Company
Nielsen      Contract Magazine | Hospitality Design | Kitchen & Bath Business | Display & Design Ideas | Multi-Housing News | Commercial Property Executive | Impressions


Hospitality Design is the leading interior design industry publication and established web resource in the business. Providing comprehensive reporting on hotel industry
news and exclusive coverage of the latest ecological-friendly green hotels and bar designs, HD Magazine keeps you updated on the latest hotel trends in technology
and innovative interior design ideas. From recent hotel renovations and openings to award-winning luxury hotels and hotel construction projects, HD Magazine
keeps you informed on news that matters most to your hospitality business.

Hospitality Design Magazine | Hotel Industry News | Green Hotel Design  | Hotel Furniture and Products | Hotel and Bar Design Projects | Interior Design Events 
| Hotel Design Classifieds | Hospitality Design Newsletter | About Hospitality Design | Interior Design Magazine Advertising | Hotel Design Opportunities 
| Contact Us | Site Map | RSS 
hdexpo2 hdboutique2 summit