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By Alex Palmer
Designers will be rediscovering the past for inspiration in the near future, according to Sherwin-Williams' "Colormix 2010 Color Forecast." The paint company identified four burgeoning trends in a Webinar late last week.
The first, "Rooted," embodies the rich, earthy colors associated with African, Aboriginal, and Native American cultures. Jackie Jordan, the director of color marketing for Sherwin-Williams, says inspiration comes from members of Ethiopian tribes who paint their bodies with green and red pigments sourced from volcanic ash, as well as weeds, grasses, and shells. The deep teal and ash gray of African wildlife and landscapes, as well as the bright designs of the locals' textiles and beads, also serves a launching point for new designs.
The second trend, "Simplified," involves well-tailored lines and clear, translucent materials that reveal shape and structure. Jordan says this is a nod to the Bauhaus style of architecture, with its absence of ornamentation and its harmony between form and function. A current example of this trend is the new Armani store in New York, which draws inspiration in its clean lines and sophistication from the city's Guggenheim Museum—a space that has made a comeback among architectural critics.
"Treasured" is the third trend, where natural aging and weathering enhance the design. Jordan cites the Rough Luxe Hotel in the United Kingdom, where the original layers of peeling paint and ancient wallpaper are still visible on the walls. This "less-than-perfect aesthetic" also includes the use of distressed leather, vintage tapestries, found objects, and patina.
"Refreshed," the fourth trend, is an aesthetic of bright, energized floral colors that evoke optimism and exuberance. She emphasized the "flower power" of 1960s vintage, with a hippie spirit making a return. Lemonade yellow, crisp green, and vivacious violet are among the colors that play into this theme.
According to Jordan, the rise of these vibrant colors comes partly as a response to the challenging times and a need for something positive to balance out the stress many are facing. "It's time to take a vacation and let our cares melt away."
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Sherwin-Williams Forecasts Design Trends for 2010
Sept 14, 2009By Alex Palmer
Designers will be rediscovering the past for inspiration in the near future, according to Sherwin-Williams' "Colormix 2010 Color Forecast." The paint company identified four burgeoning trends in a Webinar late last week.
The first, "Rooted," embodies the rich, earthy colors associated with African, Aboriginal, and Native American cultures. Jackie Jordan, the director of color marketing for Sherwin-Williams, says inspiration comes from members of Ethiopian tribes who paint their bodies with green and red pigments sourced from volcanic ash, as well as weeds, grasses, and shells. The deep teal and ash gray of African wildlife and landscapes, as well as the bright designs of the locals' textiles and beads, also serves a launching point for new designs.
The second trend, "Simplified," involves well-tailored lines and clear, translucent materials that reveal shape and structure. Jordan says this is a nod to the Bauhaus style of architecture, with its absence of ornamentation and its harmony between form and function. A current example of this trend is the new Armani store in New York, which draws inspiration in its clean lines and sophistication from the city's Guggenheim Museum—a space that has made a comeback among architectural critics.
"Treasured" is the third trend, where natural aging and weathering enhance the design. Jordan cites the Rough Luxe Hotel in the United Kingdom, where the original layers of peeling paint and ancient wallpaper are still visible on the walls. This "less-than-perfect aesthetic" also includes the use of distressed leather, vintage tapestries, found objects, and patina.
"Refreshed," the fourth trend, is an aesthetic of bright, energized floral colors that evoke optimism and exuberance. She emphasized the "flower power" of 1960s vintage, with a hippie spirit making a return. Lemonade yellow, crisp green, and vivacious violet are among the colors that play into this theme.
According to Jordan, the rise of these vibrant colors comes partly as a response to the challenging times and a need for something positive to balance out the stress many are facing. "It's time to take a vacation and let our cares melt away."
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