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Crowne Plaza Times Square Unveils $85 Million Transformation

June 29, 2009

By Corrie Dosh

You know that "new car smell"? Well the Crowne Plaza in Times Square, New York City, has that "new hotel smell"—the absolute opposite and absence of cigarette smoke, dirty carpets, and old linens that even the most expensive properties here can't help but attract. If you close your eyes, you hear the hum of new escalators carrying a steady stream of guests to the second floor lobby, glasses of scotch clinking in the lobby bar, and "oohs" and "aahs" from diners taking in the spectacular views of Broadway.

The 46-story, 770-room property just wrapped an $85 million renovation that matches interior amenities with the unbeatable location. The hotel is located on Broadway and 49th Street and offers 24,000 sf of meeting space and 39 meeting rooms, including a 6,700-sf ballroom that subdivides into four and a multipurpose room with airwalls that drop from the top, rather than move to the side, for more convenient storage and sound dampening abilities. The property also offers planners a two-hour response guarantee, a meetings director, and a daily debrief as part of the Crowne Meeting Success Program.

The new guestrooms feature chaise lounges, CD players, and high-definition televisions. Two concierge floors include a private lounge with complimentary breakfast and high tea. For fitness buffs, the hotel has a partnership with the New York Sports Club on the 15th floor and features the largest indoor lap pool in Manhattan ($10 during peak hours, free at all other times).

Back on the lobby floor I dined at Brasserie 1605, surrounded by a wonderland of neon and LED signage, above the crowds of camera-wielding t-shirt buyers. I had never enjoyed Times Square more and tried not to be mesmerized by the giant green M&M mascot climbing up an image of the Empire State Building across the street.

Being based in the Big Apple, I didn't have to travel far to reach this property ("flight number 2" the front desk staff joked, referring to the subway line I took to reach the hotel) but it felt like worlds away.
Nielsen Business Media

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