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By Alex Palmer
Travelers are practicing green habits in order to save dollars more than to save trees, according to a new survey commissioned by Starwood Hotels & Resorts' Element Hotels brand. The study, the first annual Element Eco-Travel Index, found that 78 percent of respondents said that they are careful about curbing wasteful habits such as leaving the lights on, leaving a water faucet running, or leaving the television on, but only 28 percent of those do so "due to the environment." In contrast, over 41 percent of those respondents watching their waste say they are doing so "due to the economy."
The survey, which drew on responses from 1,008 people, also found that travelers who are usually conscientious about avoiding waste may not be so green away from home. While 46 percent of respondents say they "always" recycle glass and plastic at home, only 36 percent say the same about when they travel.
"Whether they're motivated by saving money or saving the planet, travelers clearly want the opportunity to follow green practices on the road," said Brian McGuinness, senior vice president of specialty select brands, Starwood Hotels & Resorts Worldwide, Inc. in a statement.
This survey is a fitting one for the Element brand, which requires that all of its properties to pursue the U.S. Green Building Council's Leadership in Energy and Environmental Design (LEED) certification. This involves offering energy-efficient appliances and lighting, water-efficient faucets, and incentives for those driving hybrid and electric vehicles.
"The more accessible, intuitive, and enjoyable green options are, the more travelers are going to embrace them," said McGuinness.
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Survey: Travelers Going Green to Save Green
May 28, 2009By Alex Palmer
Travelers are practicing green habits in order to save dollars more than to save trees, according to a new survey commissioned by Starwood Hotels & Resorts' Element Hotels brand. The study, the first annual Element Eco-Travel Index, found that 78 percent of respondents said that they are careful about curbing wasteful habits such as leaving the lights on, leaving a water faucet running, or leaving the television on, but only 28 percent of those do so "due to the environment." In contrast, over 41 percent of those respondents watching their waste say they are doing so "due to the economy."
The survey, which drew on responses from 1,008 people, also found that travelers who are usually conscientious about avoiding waste may not be so green away from home. While 46 percent of respondents say they "always" recycle glass and plastic at home, only 36 percent say the same about when they travel.
"Whether they're motivated by saving money or saving the planet, travelers clearly want the opportunity to follow green practices on the road," said Brian McGuinness, senior vice president of specialty select brands, Starwood Hotels & Resorts Worldwide, Inc. in a statement.
This survey is a fitting one for the Element brand, which requires that all of its properties to pursue the U.S. Green Building Council's Leadership in Energy and Environmental Design (LEED) certification. This involves offering energy-efficient appliances and lighting, water-efficient faucets, and incentives for those driving hybrid and electric vehicles.
"The more accessible, intuitive, and enjoyable green options are, the more travelers are going to embrace them," said McGuinness.
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