To reflect its growth and flagship brand, Kor Hotel Group has changed its name to Viceroy Hotel Group. The group will function as an umbrella company for the sister hotel brands that formerly fell under Kor: Viceroy Hotels & Resorts, the Tides, and Urban Retreats.

The Viceroy brand exemplifies a passion for visionary design and intuitive service. Current properties include hotels and resorts in Santa Monica, Palm Springs, Miami, Anguilla, and Snowmass, Colorado, with forthcoming openings in Mayakoba in Mexico's Riviera Maya and Sowwah Island in Abu Dhabi.

The Tides collection of resorts offers "chic-by-the-shore" settings that integrate culturally inspired leisure and wellness experiences. The Tides portfolio currently includes resorts in South Beach and Mexico's Riviera Maya and Zihuatanejo, as well as a development on the horizon on St. Lucia in the Lesser Antilles.

Urban Retreats comprises a collection of individual boutique hotels, including the Avalon Hotel and Maison 140 in Beverly Hills and Chamberlain in West Hollywood. Other global locations for Urban Retreats are under consideration.